Analysing the Impact of Music on the Perception of Red Wine via Temporal Dominance of Sensations: Supplementary Material
Qian Janice Wang
Bruno Mesz
Pablo Riera
Marcos Trevisan
Mariano Sigman
Apratim Guha
Charles Spence
10.6084/m9.figshare.8058956.v1
https://brill.figshare.com/articles/journal_contribution/Analysing_the_Impact_of_Music_on_the_Perception_of_Red_Wine_via_Temporal_Dominance_of_Sensations_Supplementary_Material/8058956
<p>Several
studies have examined how music may affect the evaluation of food and drink,
but the vast majority have not observed how this interaction unfolds in time. This
seems to be quite relevant, since both music and the consumer experience of
food/drink are time-varying in nature. In the present study we sought to fix
this gap, using Temporal Dominance of Sensations (TDS), a method developed
to record the dominant sensory attribute at any given moment in time, to
examine the impact of music on the wine taster’s perception. More specifically,
we assessed how the same red wine might be experienced differently when tasters
were exposed to various sonic environments (two pieces of music plus a silent
control condition). The results revealed diverse patterns of dominant flavours
for each sound condition, with significant differences in flavour dominance in
each music condition as compared to the silent control condition. Moreover,
musical correspondence analysis revealed that differences in perceived
dominance of acidity and bitterness in the wine were correlated in the
temporality of the experience, with changes in basic auditory attributes.
Potential implications for the role of attention in auditory flavour
modification and opportunities for future studies are discussed.</p>
2019-05-20 06:49:23
crossmodal correspondences
temporal dominance of sensations
attention
wine evaluation
music
Sensory Processes, Perception and Performance