Participatory wildlife films for primate conservation education in Los Tuxtlas Biosphere Reserve, Veracruz, Mexico

Audiovisual media has become an integral part of conservation education strategies, with the potential not only to communicate information but also to impact on its viewers perceptions and attitudes towards a particular subject. Despite this potential, few studies have evaluated either the use of film for primate conservation initiatives or the wider impact of participatory film production. Our study evaluates the impact of a participatory documentary film about historic human-primate coexistence in the Los Tuxtlas region, Veracruz, Mexico, to improve people’s knowledge, perception, and attitudes towards the local primate species, Alouatta palliata and Ateles geoffroyi. Our study took place in six rural localities, in four of which a participatory film-making process was undertaken, involving production workshops and public screenings; two localities were intentionally left out as control groups. People’s knowledge, perception, and attitudes towards primates were assessed through randomized sampling using a questionnaire prior (n = 419) and following (n = 223) the presentation of the documentary. Results indicate a minimal but positive shift in participant’s attitudes and perceptions, with statistically significant increases in primate knowledge scores. While the participatory approach offers promise, further exploration and refinement are essential for effective conservation education. The study highlights the need for diverse and locally based perspectives in developing conservation education materials and programs to foster meaningful engagement and drive primate conservation efforts forward.